Do you trust me?
There is an interesting parable available from trustoptimizer.com. A Tale of Two CEOs compares two similar business models–one extremely succesful and on the rise, the other on its way out. Trust Enabling Stragegies, the research group behind this article, draws a distinction between these two business models and distills it down to a single fundamental quality: trust. Alex Todd, president of the group, states: “Trust is integral to every transaction and the foundation for business success. It drives the volume, velocity and value of every business transaction.”
I tend to agree. If you look at some of the world’s longest-running, most-profitable organizations, they each have a strong commitment to honesty and integrity. Businesses cannot succeed if their employees lack trust in their management, if their customers lack trust in the organization or if their investors lack trust in the business model.
From a supply chain standpoint, companies would do better to realize that their customers rely on the commitments that are made. If obligations are not met and commitments are routinely broken, the supply chain customers will not be able to make good on the commitments they have made to their own customers. If you take the partnership approach, if you believe that you as a supplychain provider are working in tandem with your customer toward the ultimate goal of serving their customer, you must realize that the commitments you make to your customer are as important as the commitments they make to theirs.
I work in web design and I often say to clients that trust is the key to the success of any site design. If you can make people want to trust you, and keep it, you are doing it right. Everything else is wrong.
[...] Do you trust me? Moments after writing Do you trust me?, I came across an article in September, 2008’s physicsworld magazine. The lead-in [...]
UPDATE: Do you trust me? « RFID | Supply Chain Excellence | Logistics said this on Friday at 11:29 pm |